NEW YORK–(BUSINESS WIRE)–Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) today announced a multi-year extension of its marketing partnership with Mattress Firm, expanding the nation’s largest specialty mattress retailer as the Official Sleep Partner of the New York Knicks, New York Rangers, Westchester Knicks, Knicks Gaming, MSG Networks and the USA Christmas spectacle with the Radio City Rockettes.
“We have thoroughly enjoyed expanding our relationship with Mattress Firm and are pleased that they recognize the value of our partnership and have chosen to renew and expand their affiliation with MSG Sports and with MSG Entertainment,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships. MSG entertainment. “We look forward to continuing to work closely with Mattress Firm on programs and promotions that will benefit our businesses well into the future.”
“As the largest mattress retailer in New York, we are excited to continue our partnership with MSG, an organization that recognizes the importance of sleep as an integral part of good physical health,” said John Eck, President and CEO of Mattress Firm. “It’s time people started to value sleep the same as good nutrition and exercise. I am confident that this partnership will help raise awareness of the importance of prioritizing sleep, because the journey to wellbeing begins with a good night’s sleep.”
Mattress Firm will be working with the Knicks and Rangers on a co-branded sweepstakes that will offer winners the opportunity to attend a Knicks or Rangers game later this season at Madison Square Garden. Winners will receive a unique VIP experience and prizes, four game tickets, a new Sleepy’s mattress and pillows from Mattress Firm, and merchandise from Knicks and Rangers. The Knicks sweepstakes run in January and February and the Rangers sweepstakes in March.
As part of the renewal, Mattress Firm will receive significant brand integration across Knicks games, including LED pitchside signage and as a presenting partner of GardenVision’s “Oblivious Cam” which highlights “sleep asleep” – the impact a poor night’s sleep has on people. Mattress Firm will also work with the Knicks and the Rangers to develop digital content features, including “Slept on Moments,” which will showcase highlights from forgotten Knicks moments, and “Rangers, Rest, Repeat,” which will focus on rest, relaxation and… Pre-game rituals focused for the Blueshirts. Additional elements of the partnership and a focus on sleep health will be incorporated into future collaborations.
Mattress company will continue to be the official sleep partner of Christmas spectacle with the Radio City Rockettes, as part of the partnership with MSG Entertainment. Mattress Firm will have a brand presence at Radio City Music Hall and the Christmas spectacle throughout the show. Mattress company will also work with that Christmas spectacle on original social content and runs a sweepstakes where the winner gets Christmas spectacle Tickets and a unique VIP experience.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a leading professional sports company with a collection of assets including: the New York Knicks (NBA) and New York Rangers (NHL); two developmental league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two performance centers for professional sports teams – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. Visit www.msgsports.com for more information.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leading provider of live entertainment. The Company presents or hosts a wide range of events at its diverse venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and the Chicago Theater. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. The company also presents the original production – Christmas Spectacular Starring the Radio City Rockettes – and produces the Boston Calling Music Festival through Boston Calling Events. The company’s two regional sports and entertainment networks, MSG Network and MSG+, offer a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathedrale, Hakkasan and Omnia. Visit www.msgentertainment.com for more information.
About mattress company
For the past 90 years, Mattress Company has made it easy to get a good night’s sleep by offering our customers an expertly curated collection of high quality mattresses from the best brands. Today, with more than 2,300 stores in the neighborhood, we strive to offer every customer the perfect mattress at the perfect price. Every year, our Sleep Experts™ help more than 3 million people find the right solution to their sleep needs. Our selection of mattresses and bedding accessories includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo® and Purple® . We also offer our customers Sleep.com as a one-stop shop to learn how to sleep better and feel better. Dedicated to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, has partnered with local non-profit foster care partners to help children in foster care get better sleep so they can create a better future. Visit http://www.mattressfirm.com for more information.